I don’t really like the term 360°, especially if the marketers or agencies are using it.
Where do you see yourself as the best out of all your services?
If you pick 1 or 2 things, you would only do what will be those?
It is good to be known for one thing. Then if it is necessary, you can either forward them to other service providers or partners. I understand you might not want to lose the clients, but you are losing your creativity because of doing a zillion of things same time.