Let me share with you how to start/execute your growth experiments.
a) List of companies who are your direct & indirect competitors. Also, other inspiring companies who are might be relevant in your field, but they are doing completely different.
b) Create a Feedly board and add those companies as a sources
c) Pick their latest marketing tactics, announcements, or messages as an inspiration.
d) Put those ideas on 3 different buckets. Which one we try in a week, month and year!
e) Keep doing this continuously