I’m back to back hotel rooms last two weeks. Last week Hawaii, this week Los Angeles. For some coincidence, we are staying same hotel group’s hotel in both places. Some small details in the room, the experience of communicating with the hotel staff ( valet, room service, check-in/out, reservation of restaurants, etc) are the ones defining the hotel’s brand’s success & integrity. I love the airline & hotel industry. So many great use cases for any type of business venture.