Launching a product is hard. So what’s the “product”?
It can be a coffee shop, book, or app.
You need to know your audience so well.
Their interests & motivations. Easier if you are one of them. If you build it for yourself, that’s more likely you will enjoy spreading the word.
But, your word is not valid enough. You need early believers. Maybe even fans.
Where do you going to find them?
It’s another tricky part.
You need a budget for marketing/advertising. Is that it?
Nope, you just started. Then find the right team member/s to execute it.
Again, I told you it’s hard.
But liberating. It’s a great teacher. Every moment is an opportunity to learn from the situation.