Keystone

Keystone a central stone at the summit of an arch, locking the whole together. It completes the structure. They are a small component, but everything else depends on it.

We should look at our organization, family, or relationships :

  • What is our keystone product?

  • Who is our keystone family members?

Keystone and other stones all together make the structure is strong, beautiful, and stable.

Monkey see, monkey do

Social proof means we trust what others already trusted.

Humans are social animals. We mimic our peers. (Monkey See, Monkey Do) If you see a huge crowd is standing in front of any coffee shop or restaurant, we most likely think that must be a good one. People care what others think about them. That is why the following other’s steps are the best way to be accepted.

If you are trying to convince anybody, you need to make all social proofs more visible. Ex: List the companies who are using your solution, embed all customer reviews, testimonials right before the decision flows.

How simple is it?

How simple is it? We should ask this question ourselves whenever we are building, writing or creating things.

How simple can I explain to others?

How simple can I write it?

How simple can I onboard my users?

How simple can I reach my audience?

This list goes on. We sometimes mixed up simplicity with quality. And, ending up drowning in complexity. Simple things can definitely be beautiful too.

“Anyone can make the simple complicated. Creativity is making the complicated simple.” Charles Mingus

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Desperation

Desperation is one of the decision drivers. We change our perspectives and motivations based on how desperate we are.

The key is in here: You should not show your desperation to other parties. When you are desperate, you are willing to take any deal on the table.

Together

It is hard to start from scratch. Especially if you are not around people familiar to you. New language, new country, new people. That’s why people mostly don’t miss the cities they miss their friends & family or their old memories.

Relationships are so vital for our lives. Those make us healthier and happier individuals. I’m reading a book it’s called Together by Vivek Murthy. He explains why being lonely is the biggest health problem than drug usage, smoking, or diabetes in America. (The impact of lacking social connection on reducing life span is equal to the risk of smoking fifteen cigarettes a day, and it’s greater than the risk associated with obesity, excess alcohol consumption, and lack of exercise. Together, Vivek Murthy)

According to him, three different loneliness, Intimate, Relational, and Collective loneliness. Intimate, or emotional, loneliness is the longing for a close confidante or intimate partner—someone with whom you share a deep mutual bond of affection and trust. Relational, or social, loneliness is the yearning for quality friendships and social companionship and support. Collective loneliness is the hunger for a network or community of people who share your sense of purpose and interests. He is saying even if you are experiencing 1 out 3, you are still experiencing loneliness.

Pretty much the solution is to value your friendship and take care of the people is matter to you. Even if you are not around them, call them regularly. Make them feel they are important to you. One practical suggestion in the book, instead of voice calling he says do video call. Because when you are doing video calls, you can’t reply to your emails or do something else. (You devote that 2-5 minutes for only that person)

Everybody is struggling

Everybody is struggling. Yes, some of us lucky to have friends and family to share what we are dealing with, some of us alone in the crowd.

But, either we share or not, we are all struggling to figure out what we will do in our business life, relationship with our kids, financial goals, etc.

I felt we should all have 1-2 people in our life; we can be vulnerable, weak be ourselves around those people. No filter, no mask. Just be a real version of ourselves.

Seasonal

Seasons are changing every three to four months. At least in California. Now, it is getting cold, so we already turned on the heater a couple of weeks ago.

Our backyard fulls of yellow/amber colors of leaves. They served their duty during the spring and summer. We know that those green leaves will come back. We will sit down again under those trees and enjoy their shadows during the hot days.

Like nature, some of the friends, ideas, and trends are seasonal; some of them all seasons. We should ask, what do we have seasonal or all seasons?

Still or Sparkling?

When you go to a restaurant, If you hear, “Would you like to have still or sparkling? What will you answer?

Yes, either Still or Sparkling because the question includes a directed answer*.

You don’t even think something else such as “ Tap Water” (Free Water).

I sometimes say “ California Water,” which is a fancy way to ask for tap water. If I am in New York, I say New York Water:) (You guys should try it:)

We humans having a hard time answering those questions with unexpected answers. That is why “experts” are leading our problem and solutions using via advertising channels and marketing platforms and telling us “what we really want” instead of “what we need”

I need “free” water.

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*As Nassim Nicholas Taleb remarks, ‘the way a question is phrased is itself information.’

Giving Away Score

I love giving it away. Every time I shared something with someone I feel so accomplished. It completes me.

I keep thinking from time to time about what can I give more?

Yes, we all need to pay our bills and keep the roof on our heads but still, nothing is more profound than sharing, giving away than in this life.

I think everyone should have some sort of personal “Giving Away Score” to ask/remind themselves every couple of months. Am I sharing enough? And then give a score from 0-5

Where do we can start?

  • Physical Sharing: Donating your unused or rarely used items, sending a gift to someone, or saying good words to your spouses or kids

  • Knowledge Sharing: On your social media channels, you can share what you learn recently. Example: It can be a new food recipe, a book u liked, new places you visited recently (pretty much the sky is the limit)

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