Prospecting

Prospect is one of the top words I keep using every day. That is a term mostly used in the Sales Organization for a person regarded most likely to be a potential client or customer etc. I always proud of being Salesperson in addition to my role in our company (Growth+Product+Data etc).

I asked myself what is the first meaning of Prospect?, According to Meriam Webster’s definition of Prospect: the possibility or likelihood of some future event occurring.

We do prospecting in our organization based on our current clients’ job, size, stage of the company and their industry to find similar paths in the “prospect” list. You need to know very well what are you looking for.

I thought how much we do “prospecting” for our personal lives? What’s our prospect list look like? I think we can start to ask the right questions ourselves to analyze our current situation objectively. Then, the rest will follow.