Value comes from what you are putting out there, and try to address the market with your outcome and analyze if you are going to how much percentage of market share you will win next 3-5 years. Yes, it is a little bit science and art. Lots of 3rd party tools or companies will estimate their unbias calculation and projection. But, the real value is, I think, your passion for the market and your team. How much do you believe in it?