We all love stories. Especially good ones with happy endings.
There are no bad or good ideas. There are ideas who are missing stories.
The biggest difference to me with ideas vs stories: Ideas are ingredients of food. You can put those ingredients to a plate and eat one by one or mix it some sort of cooking to feed your audience. Because you and they are hungry. I get that.
However, stories are explaining elaborately:
– why did you start to cook? -where those ingredients come from? -what will be food look like? – how are you going to feel when you eat?
Technically you are eating the same ingredients or food but having different experiences.