Job of an Entrepreneur: Build a business that earns money and turns a profit.
This is the same for both a small coffee shop and a grocery store.
The only thing that differs is a software business because it can scale.
Don’t worry about those massive venture capitalist investments or Unicorn labels. If you’re not making enough money, what’s the point?
The exceptions could be if you’re literally building next-generation rocket science or something incredibly unique that requires a lot of initial investment.
Honestly, all you need is a couple of million dollars at first to start things rolling. If you get a client to pay upfront for a year or two, you’re set. Technically, they’ve funded you.
Always ask, “Who’s my top performer? Is this team making enough money to cover their own costs?”
You might not be the flashiest business, but with these principles, you’ll withstand both good times and bad.