You don’t know which one?

We are all busy with thinking but not doing.

I know this is not the first time you heard this. Everybody keeps saying it.

Why and what are we scared of?

None of the thing around us depends on our control. It looks like we are controlling everything. All we can do control ourselves.

You scared of losing your loved ones. What you are going to do if they are already made up their decision?

You scared of losing your top paying customers. What you don’t know maybe your current client and competitor’s account executive have built relationships last couple of years while you were not paying attention.

Don’t be scared. You don’t know anything. All you know what you don’t know.

So, keep testing, learning, and experimenting till find it which one is going to work for you.